Aloe vera juice is rich in natural polysaccharides, phytosterols, vitamins, amino acids and minerals, ingredients which provide moisturizing, softening and anti-inflammatory properties for the epidermis. In skin care products, it can be used for its soothing effect (after sun care products, sensitive eye area, hydrating masks and problematic skin care products). In hair care products, aloe vera juice stimulates and enhances hair hydration.